James and his team have a wealth of advice and experience with a dose of realism about what you can achieve when you’re starting to work on yourself.Mark Sephton
Senior Product Manager
Limited to 100 men48 places left
The Awaken The Man Within Experience
You know there’s more in you.
Now it’s time to do something about it.
Join us on Saturday 14 November for Awaken The Man Within, our once-a-year live, in-person event for men ready to find their direction, build a mission and start living with more purpose.
A Mission Pro day centred on purpose, standards and deliberate action.
Use code AWAKEN for 15% off
Code expires at 10 PM, 11 October00d 00h 00m 00s
DateSaturday 14 November 2026
Time9:00 AM – 4:30 PM
LocationWolves Football Stadium
Wake up. Keep your promises. Reach your potential.
What men say
These men decided something
needed to change.
They did the work. This is what happened.
Senior Product Manager
Above all, I value the 100% authenticity.Stuart Barnes
Charity Consultant & Trustee
James and his team are passionate about developing men to be the best version of themselves.Phil Ballinger
Client Relationship Director
It’s woken me up to myself and the reality of what needs to happen to properly take control of myself.John Binks
Business Owner
James and his team create an environment in which you can feel safe but challenged.Simon Dady
Managing Director
The man coach programme has been developed with a balance of coaching and accountability which gives you the tools to improve all areas of your life.Richard Locke
Sales Director
Use code AWAKEN for 15% off
Code expires at 10 PM, 11 October00d 00h 00m 00s
01 / The awakening
You are not broken
You have not lost your potential.
You’ve just lost sight of the man
you know you can be.
There are seasons when health, relationships, work and personal direction receive the attention they deserve.
There are seasons when they do not.
Life gets busy, responsibilities build up and attention can shift from deliberate choices to constant reaction.
The question is simple:
Is the way life is being lived taking it towards the person it is possible to become?
Awaken The Man Within is about finding that man again and starting to live like him.
This is not a passive day
This is the day
you stop settling.
You’re not coming here to sit in a room, listen to me talk and then go back to living exactly the same way.
You’re coming here to make some honest decisions about where you are, the man you want to become and what needs to change.
Then you’ve got to do the work.
A room built for men ready to take ownership.
02 / The Identity Man
The goal is not
to do more.
It is to build standards
worth living by.
Identity shapes the way people lead. It gives health, family, work and ambition a clearer place, so the mission behind each area is worth serving.
A man who is
awake to his life.
He sees what is true. He replaces delay and distraction with an honest view of the standards that create strength, connection and peace.
A man who
knows what
he stands for.
He has standards. His values shape the calendar, boundaries and decisions that guide family, work and the future being built.
A man with a
mission that
gives life meaning.
He has direction. A mission creates a reason to act, lead with purpose and build a life worth being proud of.
03 / What we cover on the day
You cannot build a new life with the same beliefs that built the old one.
The day examines the stories, assumptions and patterns that can hold life back.
The work challenges those beliefs, clarifies identity and defines the life worth building across health, relationships, personal development, work and enjoyment of life.
It then turns that clarity into a mission with structure for the next step.
See the truth
Get clear on where life is now.
Break the story
Challenge the beliefs keeping you stuck.
See the possibility
Reconnect with the life you want.
Build the man
Choose your identity and standards.
Create the system
Protect your time, energy and focus.
Make the mission
Leave with a direction and first move.
This is how you move from a life dictated by pressure and reaction to a life led by purpose, identity and deliberate action.
04 / What you leave with
Not a temporary high.
A new direction.
When the room closes, you will not leave wondering what to do with what you have learned. You leave with a personal mission and a clear way to start proving, through your actions, the man you have decided to become.
Secure Your Seat“You will leave knowing who you are, who you are becoming and what you need to do next.”
Your 12 week missionA clear target that connects the life you want to build with the behaviour you are prepared to start now.
Your Cut ListClarity around what is draining your attention, time and energy — and what you are no longer willing to tolerate.
Live coaching accessSpace to bring the questions that matter, get perspective and make the work personal to your own life.
Two weeks of supportA bridge between the day and real life, so the momentum does not disappear when Monday begins.
05 / The room matters
You do not need to have it all figured out.
You just need to be willing to be honest.
For one day, remove the noise, step out of the role you carry and put your attention on the life you are actually building. You will be in a room of men doing the same.
06 / Your place in the room
You can keep thinking about it.
Or you can do something about it.
General Admission gives access to the full Saturday experience. VIP adds a protected leadership intensive before the main room opens.
Limited-time ticket offerUse code AWAKEN for 15% off
Code expires at 10 PM, 11 October00d 00h 00m 00s
Saturday 14 November 2026
General
Admission
The full Awaken The Man Within experience for the man ready to wake up, build his identity and create a mission for what comes next.
£59
Early bird
Standard price £149. Early-bird price ends 10:00 PM, 11 October.
- Full day Awaken The Man Within workshop
- Identity, belief, purpose and mission work
- Your personal 12 week mission and Cut List exercise
- Live coaching access on the day
- Two weeks of post-workshop support
- 10% off Boardman clothing
- Tea and coffee throughout the day
Limited places: 48 remaining
Secure Your SeatTwo-day experience
Friday 13 + Saturday 14 November
VIP
Experience
For the business owner, founder or leader who knows that the man behind the role sets the ceiling for everything else.
£349
Early bird
Standard price £1,500. Early-bird price ends 10:00 PM, 11 October.
- Everything in General Admission
- Business Owner & Leader Intensive with James on Friday 13 November
- Leadership work on the standards, decisions and habits shaping how you lead
- A clearer leadership mission before the main workshop
- Live coaching access throughout the main seminar day
- Tea and coffee across both days
Only 4 VIP places left
Secure Your Seat07 / Questions
Everything you
need to know.
When and where is the workshop?
Awaken The Man Within takes place on Saturday 14 November 2026, from 9:00 AM to 4:30 PM, at Wolverhampton Wanderers Football Club, Waterloo Road, Wolverhampton, WV1 4QR.
What is included with General Admission?
Your ticket includes the full day Awaken The Man Within workshop, identity and mission work based on the Mission Pro Operating System, your personal twelve week mission, the Cut List exercise, live coaching access, two weeks of post-workshop support, 10% off Boardman clothing and tea and coffee on the day.
What makes the VIP Experience different?
VIP includes everything in General Admission plus a separate Business Owner and Leader Intensive with James on Friday 13 November. It creates protected space to work on the standards, decisions and habits shaping the way you lead before the main workshop begins.
Who is the experience for?
The experience is for men aged 18 and over. It is especially relevant to people leading a business, a team, a family or the next chapter of their own lives.
When does early-bird pricing end?
Early-bird pricing closes at 10:00 PM on 11 October 2026. After that, standard ticket pricing applies.
Saturday 14 November 2026 • Wolverhampton
A life with meaning
is built through
standards, mission
and action.
Explore what is possible, define the direction and create a mission that gives life meaning.
Secure Your SeatChoose General Admission or VIP on the next step.