This isn't a programme, it's a movement to help men RISE again
Over 6 Weeks Leave Behind Your Outdated Identity & Rise To Be The Man You Know You Are Capable Of Being, Using The Mission365 Self Leadership System
Rebuild the Man You Expect Yourself To Be And Lead 2026 With Relentless Structure, Standards
Why I Set This Up
If you are breaking promises to yourself, unable to stay consistent, successful on the outside, but it's chaos internally and your energy’s drained, this isn't just a phase, IT'S YOUR LIFE !!
It’s a warning sign. And deep down, you already know it.
I left the Royal Marines to be at home with my family.
It was the right decision. or at least it should have been.
But when the uniform came off, so did the structure that had held my entire life together.
No more mission, brotherhood or clarity about who I was or where I was going.
What started as freedom quickly became a slow collapse.
Days blurred into each other, my finances crumbled and my marriage slipped through my hands.
I felt like a stranger in my own home. I tried to be present, but was never really there.
The noise inside my head never stopped, and yet everything around me felt painfully silent.
By November 2012, I’d hit rock bottom.
I remember sitting on the edge of my bed in a cold, dark room. There was no sound, no fight left in me. convinced that ending it all would be easier than facing another day of failure.
The man who once led others through chaos couldn’t lead himself out of his own.
But somewhere in that silence, I thought about my kids,
about their faces, their future.
And something inside me refused to quit.
I stood up and get the fuck out of there, not because I was strong, but because I still had a choice.
That was the real turning point.
It wasn’t dramatic thing, there was no instant redemption.
Just small, deliberate steps, compounding steps, slowly rebuilding my body, my mind, my relationships, most importantly my identity. 1% a day.
Over the years, I repaired what mattered most: my connection with my children, my sense of purpose, my capacity to lead again.
I remarried and I rebuilt myself through my work.
And eventually, I realigned my business to help other men do the same. Lead themselves first so they can lead their families, their work, their lives.
Because I know what it feels like to lose your mission…
and I know what it takes to find your way back, and we've impacted over 15,000 men over the last 10 years to bring you everything you need to be successful
James Boardman [JB]
I Built This Because I Know What It's Like to Break and Come Back Stronger
I Built MissionPro Because I Know What It's Like to Break and Come Back Stronger.
When I sat on the edge of my bed in 2012, ready to end everything, I wasn't weak., I was just exhausted.
Not from failure, but from pretending I had it all together when inside, I was falling apart. I lived a double life, where on the outside everything looked good, but inside I was lost
That moment changed everything. Because I realised something most men never say out loud: I'm failing
Drive, discipline and structure are missing, because of the misplaced energy and focus that comes from drift and misalignment.
Since that day, I've rebuilt my life from the inside out, my health, my leadership, my presence as a dad, a husband, a man.
And along the way, I started seeing the same pattern in others.
Men who were successful on paper, but silently drifting.
Men carrying everything, leading everyone, while falling behind in their own life.
Can you RISE to become the man you know you're capable of being ?
Wake Up With Clarity
No more dread or guilt. No scrambling in the morning. Your day starts with rhythm and presence, you know what matters and how to lead it.
Lead With Command
You stop reacting to life and start leading it, not just in your career, but in your marriage, your health, & fatherhood.
Trust Yourself
You become the man whose presence is the most powerful thing in the room because everything inside you is finally aligned. No more broken promises.
In order for you to break the same cycles you're going through it's important that you rise up and confront the man in the mirror.
When you start this process we start to
Cut the BS excuses that hold your character and identity to ransom
Stop breaking promises to yourself and loosing respect for yourself
Start making progress in the right areas that brings more fulfilment to your life.
That's the shift Mission Pro 365 creates.
Who It Is For ?
This Is for the Man Who Lead's Everything Except Himself
You're the guy people rely on right . In business, at home, on the surface, it looks like you've got it all dialled in, the revenue, the leadership, the standards.
But you know the truth. You've been holding it all together while slowly coming apart inside and it's now starting to show in your identity.
This is for the man who:
Carries the weight for everyone else, but has no space for himself.
Can handle pressure but is ready to stop mistaking chaos for momentum.
Built success through grit, but now craves peace without letting go of his edge.
Doesn't need hype, he needs a system that holds when motivation slips.
Wants his presence at home to match his performance at work.
This isn't for men who need fixing.
It's for men who are ready to lead, starting with themselves.
This Isn't for Every Man, And That's the Point
Mission Pro 365 isn't a motivation group or a plug and play productivity hack.
It's a structural reset for men who are done performing success and ready to lead from the inside out.
It's not for you if:
You're looking for quick fixes or surface level habits
You're unwilling to be challenged or held to a higher standard
You want comfort over clarity
You need to be rescued, not recalled
You still believe more hustle is the answer
If that offends you, it's probably not for you.
And that's okay, this isn't for every man
Upgrading How You Operate 🔋
That System Was Never Built for You, So We Built One That Was.
What if the problem wasn't your effort, but the operating system you were running?
Mission Pro 365 is powered by the Mission Framework™, a psychological architecture designed specifically for high performing men under pressure.
Built to Hold You
It doesn't rely on motivation. It doesn't need hacks or hype. It's built to hold you, especially when life doesn't.
Full Spectrum Structure
This isn't just a coaching program. It's a complete system that rebuilds the way you lead your time, energy, and identity.
Command Level Clarity
Strategic tracking tools that give you clarity, not complexity. Everything you need to stay sharp, focused, and forward moving.
Inside the Mission Framework™, you'll experience:
👉🏼 Weekly Mission Briefings that keep you sharp, focused, and forward moving
👉🏼 Identity Calibration Sessions that align how you operate with who you're becoming
👉🏼 Brotherhood Accountability Circles that challenge you with empathy, not ego
👉🏼 Command level tracking tools that give you clarity, not complexity
It's not about doing more. It's about becoming the kind of man who no longer breaks under the weight of his own potential.
This is what happens when structure finally matches your standard.
We believe you have to build the man to lead yourself, to lead those around you
What does Mission365 focus on? 🎯
Most men try to "fix" their problems with more work or new habits that never stick, because they're bolting new behaviours onto an old operating system.
Mission365™ rebuilds your foundation from the inside out, rewiring who you are and how you execute, so you lead daily with clarity, discipline, and presence.
1. Mission Command Pathway™ EVOLVE
Your phased identity and leadership transformation system. Progress through four stages: Recruit, Operator, Commander, Legacy, earning each promotion by embodying higher standards. No coasting, no skipping steps; each stage builds the man who can hold the life you want.
2. Tactical Execution Framework™ EXECUTE
Structure beats motivation every time. This proprietary system uses weekly missions, daily rhythms, audits, and scoreboards to eliminate drift, keeping you in control of your time, focus, and energy. It's about consistent, disciplined action.
3. Brotherhood Pact™ EMBODY
Men sharpen men. Stand in an elite environment of high-caliber individuals who hold you to your highest standard. They call you out when you slip and challenge you to show up as the man you commit to being, across all domains of your life.
4. Mission Balance Code™ DESIGN
The 5-pillar framework balances and builds the life you want: Health, Relationships, Business, Personal Growth, and Fun. Design success that serves your life, not consumes it, allowing you to be the king of your home without sacrificing ambition.
Why It Works
Most programmes hand you one piece of the puzzle a shiny new habit, a productivity hack, or a short burst of motivation.
They might get you moving for a few weeks… but they don’t change the operating system you’re running on.
So eventually, the old patterns take back control.
Mission365 is different.
It works because it addresses all four factors that decide whether a man stays in control of his life — or drifts.
EVOLVE
It rewires your identity, so you never fall back into the old version of you
Without changing who you are at the core, every new habit is just a temporary costume.
The Mission Command Pathway™ upgrades the way you think, act, and lead so the standards you set become part of you, not something you have to remember to do.
EXECUTE
It locks in daily execution, so progress is consistent and measurable
Motivation fades.
Structure doesn’t.
The Tactical Execution Framework™ builds your days around routines, scoreboards, and accountability so every action moves the mission forward and you can see the wins stacking week after week.
EMBODY
It surrounds you with the right men so you can’t drift back into comfort
Most men’s environment works against them.
The Brotherhood Pact™ changes that. You’ll be in an elite circle of men who demand more from you, call you out when you slip, and keep you operating at a standard you’d never hit alone.
DESIGN
It designs your life for balance, so success doesn’t cost you what matters most
A lot of men build their business at the expense of their life.
The Mission Balance Code™ flips that: we design your success around your family, your health, and your personal mission, so you can be the king of your home without sacrificing your ambition.
This is why Mission365 works where everything else fails:
It doesn’t give you a quick win — it builds you into a man who wins for life.
It doesn’t rely on willpower — it builds systems and standards that run even when you’re tired.
It doesn’t just change what you do — it changes who you are, how you think, and who you stand with.
Once you’ve built this system into your life, drift isn’t just unlikely, it’s impossible.
What Men Inside the Mission 365 Are Saying
95%
Report Better Work Life Integration
Members experience measurable improvement in presence at home and performance at work within 90 days
10-15 Hrs
Hours Reclaimed Per Month
Average time bought back through calendar redesign and strategic boundary implementation
98%
Complete the Full 12 Months
Our retention rate reflects the power of structure, accountability, and brotherhood working together
Testimonials
The Mission Pro 365 System
This isn't just content. It's a command system built to restructure how you lead your life, business, and self.
Weekly Mission Briefings + Identity Calibration Sessions
• Live Mastermind every Wednesday at 11.00, catch up available
• Forty five minutes of deep training plus open Q&A
• Opportunity to move forward, get support, and stay aligned
Access to Me and Direct Support
• One call per month available with me (big boy rules — book it only when needed)
• Call is used for solving specific challenges, not for general chatting
Monthly Structure and Strategic Direction
• Monthly snapshot at the start of each month to assess all pillars
• From this, we create a clear monthly action plan
• We refine this through WhatsApp voice notes and regular check-ins
• Everything ties back to your mission audit and who you are working to become
Accountability and Performance Tracking
• Weekly accountability card delivered every Monday
• You are marked on morning and evening routines (tick, cross, or L)
• Morning accountability must be posted by 8.00
• Evening accountability must be posted by 8.00
• Discipline is the core focus
• Weekly planning and Wednesday check-ins are also marked
• You receive a weekly percentage score that shows how you have shown up
• This allows me to monitor your consistency, discipline, and progress
From this results I perosnally follow up to create an action plan as to why we've slipped and get back on track as quickly as possible
Self-Leadership Curriculum
• Access to the brand new self-leadership curriculum (you will not have seen this)
• The system is built across four phases: Recruit, Operator, Commander, Legacy
• You begin with the Recruit phase
• If you hit eighty percent accountability in the first twelve weeks, you unlock the Operator module in the next twelve weeks
• Training covers planning, strategy, mindset, presence, identity, and leadership
Bonuses You Get When You Join Mission365
VIP Onboarding & Weekly Mission Room Access
Full orientation call to deep dive plus weekly live high impact mission rooms that keep your momentum sharp from day one. No confusion, no delay, just immediate clarity and forward motion.
15 Minute Strategy Session with JB
Get to spend some time 121 with JB to map out missions to achieve together over the 6 weeks, and get clear how you become the man you need to be.
An invite to our first Mission meet up in March.
This is an opportunity to get a free ticket to our first in person event of the year. You'll be able to surround yourself with likeminded men as we dive into mindsets and tactics to unleash the best version of yourself.
The Investment? 📈
This is an introductory offer for Founding Members of the MissionPro™️, and I’ve made it ludicrously easy to join us. All Investments include VAT
Can You Afford It
My path has been paved by “stretch investments” ever since investing in my first coach 10 years ago when I started working online.
You need to ask yourself if this investment is a:
Stress Investment - if it’s going to keep you up at night…don’t do it.
or a
Stretch Investment - something that stretches you and forces you to level up.
Every investment I’ve made in myself, I could have easily said “I can’t afford it” - but I figured out a way to make it happen anyway.
Like Naval Ravikant said - "I'm here to play long term games with long term people",
so….
I want to be transparent with my intentions - most men just work with people for just a few months, and that's why most coaches get average results.
I want you to get ELITE, TOP 1% results.
And my best clients have worked with me for over a year. In fact the average lifespan of my clients in 3.5 years !!
So I'm different….
I want to work with you for YEARS.
But first…we start with one year of full throttled ALL-IN!
So let's see if we make a good partnership in the next 6 weeks.
All investments below include VAT
Our Guarantee ✅
We’re proud to offer a guarantee that is frankly really uncommon in the online education space.
Our guarantee is simple, and it’s backed by all the incredible results, case studies and testimonials we’ve collected and you can find on my YouTube channel and on Instagram.
2 rules to GUARANTEE you win
1) Show up everyday, even if it's just 1% a day
2) Do the work
You CAN NOT FAIL !!
Our guarantee at MissionPro™️ is that if you don’t do the work, you won’t get the outcome.
Fair enough?
The people I work with are operators and they know there are no guarantees in life or business except the fact that it’s on their shoulders to make it happen.
I've NEVER expected a guarantee with mentors and coaches I've invested in.
People that need a guarantee are looking for someone else to save them.
You don’t strike me as that kind of person, though, right?