BIRMINGHAM WOLVES FOOTBALL CLUB · SATURDAY 14TH NOVEMBER 2026
The Real Problem
So many men that I have worked with who are success-driven have got left behind because a lot of their time, energy and focus has been driven into career success.
As all of that grew, your operating system, your identity, purpose and direction got left behind. Now you're in this area where on paper, you're successful, but as your success grew, you got left behind.
❌ You stopped showing up for yourself and keeping yourself fit.
❌ You stopped challenging yourself.
❌ You started making more excuses.
❌ You became disconnected from your wife.
❌ You weren't around enough to be present for the kids because you were always thinking about your career.
❌ You stopped knowing what you wanted from life and what your mission was.
This is a classic example of how men get left behind, and their potential disappears.
The Man Behind The Mission
Former Royal Marine Commando | 2 x Best Selling Author | Leader of Men
And The Man Who Lost Everything After He Left The Military.
I passed out of the Royal Marines as one of fewer than 5% of recruits who make it through as an original.
I was a Commando, Sniper, Physical Training Instructor. I spent 9 years in some of the most demanding high-performance environments in the world.
I left in 2011 because I wanted to be home with my family. I didn't want to watch them grow up without me around. I thought the hard part was behind me. How wrong I was.
Within a year of leaving, the identity was gone, the structure was gone, the mission was gone.
After 12 months I was divorced, drinking every day, lost, scared, and to the point where I came seconds away from taking my own life.
As you can tell, I didn't.

After leaving a role as a college lecturer I started my own business as a fitness instructor. I risked everything, my home, my livelihood.
I would work 16-18 hour days to drive the numbers so I didn't lose my house, and showed up every day to make sure I didn't let anyone down.
From the outside it looked as though I was back to my best. But from the inside I was an empty shell, walking around in a life I no longer recognised. I had given everything to performance. I had left nothing for the man doing the performing.
What pulled me back was not a programme. It was a photograph of my two children, a three-hour run in the dark, and a decision to apply the same discipline that made me a Royal Marine to every area of my life, not just my career.
That system, built from the inside out and not from a textbook, is what I have spent years teaching men.
I've managed to impact 20,000 success driven men through my frameworks across live events, podcast, leadership programmes, two published books, and digital education.
I have spent 12 yrs turning the hardest lessons of my life into a system that works.
Now I am putting all of it into one room, for one day all because I know better than most what it costs a man to wait any longer.
This is that room. Saturday 14th November. Birmingham. One day that changes the direction.
What I'll Cover On The Day
20,000 men have been through my work across live events, leadership programmes, podcast, two published books, and digital education. On the day, I am taking you through the 6 frameworks that have created the most change.

The Identity Shift How to define the man you actually need to become, so your actions, standards, and decisions finally match the life you say you want. You leave with a written identity statement you can act on immediately.
The Execution System
How to structure your days and weeks so you follow through consistently, without relying on motivation. You leave with a personal 5 Pillar system mapped to your life.
Build The 8-Week Mission
How to map the next 8 weeks so you are no longer drifting or reacting. You leave with a written 8-week mission plan you execute the Monday after the event.
The Kill List Exercise The exact process to identify what needs to be cut immediately to create space for what matters. You leave with a clear list and the decision made.
The Priority Reset How to identify what actually matters right now and eliminate the noise. You leave knowing exactly where your time and energy goes next.
The Top1% Standard How to show up as the man your family, career, and future require, without burning out. You leave with a personal standard written and committed to in the room.
Who This Is For
I have sat across from hundreds of men who look exactly like you on paper.
Successful, driven, respected and quietly running on empty. If any part of that is true for you right now, keep reading.
You are the man who gets results at work but feels like something important is slipping at home.
You are the man who is busy every single day but cannot honestly say you are building toward something that matters.
You are the man who has read the books, listened to the podcasts, and still feels like the gap between where you are and where you want to be is not closing.
You are the man who knows he is capable of more but cannot put his finger on exactly what is holding him back.
You are the man who leads other people well but struggles to lead himself with the same consistency.
You are the man who wants to be a better father, a stronger partner, and a sharper version of himself but does not know where to start without sacrificing what he has already built.
You are the man who is tired of waiting for the right moment and ready to create one.
If you read that list and felt it, this day was built for you. The question is whether you are ready to do something about it.

What You Get
The Brotherhood — Private WhatsApp Access
The moment you join the waitlist, you get access to The Brotherhood. This is a private WhatsApp group of men who are already committed to the same standard. I will be active in the group every week. In the weeks before the event I will be dropping content, challenges, and frameworks so the work starts now, not on the day.
Early Bird Ticket — 50% Off The Door Price
When I open the doors on September 1st, waitlist members go first. The price available to you will be 50% less than what anyone else pays at the door. That offer closes the moment the early bird allocation is gone. It will not come back.
The Mission Prep — Two Weeks Of Preparation
Every man who secures an early bird ticket will be given access to The Mission Prep two weeks out from the event. This is full access to our online programme. The same system & structure I use with my private clients, covering identity, standards, and execution, so you do not walk into the room cold. You arrive ready to work from the first hour. Early bird access is exclusive to the waitlist.
Tickets will open September 1st. Those on the waiting list will be given the opportunity to grab their ticket bundle at an early bird price for 7 days, which is an unbelievable offer by the way. I will launch this in the WhatsApp group, which you'll get access to once you've joined the waiting list
Because most events are designed to make you feel something. This one is designed to make you do something. You will not leave with a highlight reel of quotes. You will leave with a written plan, a defined standard, and a group of men who know exactly what you committed to on the day. The accountability does not end when you walk out the door.
That is exactly why you need to be in the room. The man who cannot find one day to work on the direction of his life is the man who will spend the next five years working harder and harder in the wrong direction. One day of clarity is worth more than twelve months of busy.
No, I don't do motivation or hype. I like to take driven men through a structured system, identity, mission, priorities, execution, leadership, discipline and make sure they leave with something real. If you want a high-energy crowd and a DJ, this is not your day. If you want a plan that actually works, it is.
If you are a driven man who feels like something is off, in your focus, your direction, your standards, or the gap between who you are and who you know you should be, this day was built for you. You do not need to be at rock bottom. You do not need to be a CEO. You need to be ready to do the work.
Details on what comes after the day will be shared with everyone on the day. What I can tell you now is this: the frameworks you build on the day are designed to be lived, not filed away. The brotherhood you build in the room does not disappear when you leave it.
The event will be taking place at Birmingham Wolves Football Club
If you attend the full day, complete every framework, and still do not leave with a written plan and a clear direction, I will refund your ticket in full. No argument.
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